I build marketing strategies and growth engines for category-defining B2B brands.
Content programs, brand voice, messaging architecture, and growth systems for fast-growing B2B brands. 10+ years building marketing functions from pre-seed through Series B, including over six years as a founding marketer.
I've been the person writing the content, creating the brand narrative, and defining the marketing strategy. Here's what happened when I delivered the work.
I've been a founding marketer, a team lead, and a consultant. In every role, I defined the strategy and executed work that directly impacted or generated revenue.
Fractional marketing leader for early-stage AI and developer companies: positioning, brand narrative, and GTM systems that turn into pipeline.
Fractional · AI & Developer ToolsLed positioning, a new ICP, and a messaging and brand refresh, then built top of funnel and kicked off outbound with Sales.
B2B SaaS · SeedFirst marketing hire at pre-seed. Joined the marketing leadership team and built the content and brand function to $5M+ in quarterly pipeline.
B2B SaaS · Pre-seed → Series B · 6+ yearsBrand messaging and positioning for a new brand launch at WorkFor, where I also hired the social team; earlier, community and content at TIS.tv.
Content & CommunityStrategy feeds everything I do: positioning, content, and systems for long-term growth.
The areas I own end to end — strategy and the execution to back it up. What I'd bring to your team in-house, or as a consultant.
Define how your company talks about itself—from category and positioning down to ICP, value drivers, messaging pillars, and proof points. Includes competitive landscape mapping and the brand narrative that will make an impact.
Voice principles, tone documentation, style rules, and the before/after examples that teach a team what good looks like. Built to hold across distributed companies and cross-functional partners in Sales, Product, and CS.
I build content programs that drive pipeline—editorial strategy, production workflows, distribution, and guidelines—and create the content that drives growth. End-to-end across blog, SEO, YouTube, webinars, podcast, email, social, and sales enablement. I've built this from zero at a B2B startup and scaled it over six years.
AEO prompts, topic strategy, and discovery paths that turn organic discovery into qualified pipeline. Grew startup's organic presence from zero to DR 80+ with top-10 rankings and millions in the pipeline.
Brand campaign strategy, thought leadership and POV, communications—concepts, formats, premise strategy, production, and the workflows that turn ideas into brand equity.
Homepage audits and rewrites, product launch narratives, landing pages, and campaign strategy. The high-stakes decisions that define how the market sees you, with step-by-step and before/after rewrites grounded in your positioning.
AI systems and guidelines that help you get from zero to a high-frequency, high-quality content engine that keeps your brand voice intact and builds your audience.
I care about quality, clarity, and doing work that actually moves things forward.
I dig into what your product actually does, who it's really for, and what makes it genuinely different—not what sounds good on a slide.
I don't hand off a framework and disappear. I write the homepage, the launch narrative, the campaign copy.
I set up systems, standards, and editorial foundations that keep working after I'm gone. The goal is a marketing function that doesn't depend on any single person.
Founders, managers, and colleagues on what it's like to work with me.
Elena has a genuine sensitivity for brand and positioning that's hard to find, and she matched our startup pace perfectly — shipping fast and adapting on the fly without dropping the ball on quality. It's rare to find a consultant who moves past strategy quickly and gives you something you can use straightaway.
Elena was Maze's first marketing hire and the driver of all our content programs — work that helped Maze achieve hypergrowth and become a key player in the user research space. Her work ethic, craft, and leadership were driving forces behind Maze's success from pre-seed to post-Series B.
As a marketer and leader, Elena crafts thoughtful campaigns that elevate brand voice and identity. Her dedication to meaningful, engaging content was instrumental in growing Maze's outstanding thought leadership in the space.
I'm open to full-time content & brand leadership roles and to select consulting engagements with B2B SaaS teams. If either sounds like a fit, I'd love to hear from you.
Or connect on LinkedIn